Indianapolis Motor Speedway Museum

Museum

The Race to Opening Day: Inside the New Indianapolis Motor Speedway Museum

Just 14 months ago, Balance Studios along with their and esteemed partners, BPI and Geomedia, were tasked with an incredible challenge: help capture the magic of the Indy 500 by creating the technology and media for the all-new museum experience for one of America’s most iconic pass-times! The media package was massive!

• 23 Interactive Experiences with a custom-built enterprise content management system
• Over 60 films
• 6 Soundscapes
• Two large-scale, complex immersive theater presentations
• And a projection mapped dimensional racetrack

The result?

"A cohesive, compelling world class visitor experience”—praised by the client, construction manager, and museum staff alike:

" . . . Together, Balance, along with their partners, worked alongside Shiel Sexton, the design team, and the museum staff, including a variety of vendors, to deliver a cohesive and compelling world-class visitor experience. The schedule was dictated by specific events and was tight, and the media load was heavy, but everyone brought their A-game.

Their shared dedication to quality and storytelling ensured that every element—from interactive pit stops to cinematic race-day moments—came together. This project is a true celebration of the Indianapolis Motor Speedway, Indy Car Racing and a perfect example of what can be achieved when great teams pull together with focus and passion."

— Craig Pelusey, Project Manager, Shiel Sexton

From contract to final installation, the entire multi-million dollar project was completed in under 10 months - on time and on budget!

The long anticipated re-imagined museum opened with rave reviews from both the public and racing aficionados, a testament to the extraordinary teamwork, trust, and drive that fueled this project from start to finish.

This is just the beginning of the story – more to come! Please stay tuned!